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By Selina Jenkins, IT expert, SEO Services Chicago
When it comes to web prominence, many people believe the battle starts with keywords, analytics, and meta-tags. If you have always held that opinion, it might be high time you change it. The quest for web dominance begins with the hosting company and plan. There lies a great relationship between choice of hosting services and SEO; a fact that many people are yet to contend with. A poor choice of web hosting company can ruin your chances of building reputable credit with major search engines including Bing, Google, and Yahoo.
What’s the direct relationship between web hosting services and search engine optimisation? You might probably be scratching your head for an answer. Well, there lies not just one or two connections but several ways in which your hosting choices can affect the SEO outcomes.
• Web Speed and Search Engines
The speed of one’s site is dependent on a number of factors; one of the critical ones being the hosting plans and service provider. Past research indicates that quick and responsive sites are more likely to be picked by search engines in the event of a search. Sluggish sites results to low load times which in effect, affects the user experience. Google aims at providing the most relevant and effective results to their users. Why would the web crawlers go for a sluggish site at the expense of a faster and more reliable one?
Using tools like Google Webmaster and Alexa are necessary in monitoring the speed of your site. Adorably, you do not have to pay for advanced metrics in order to gain access to the speed percentile of selected pages. By keenly following the metrics, you can work on better ways of enhancing the speed of your site by switching to more dependable hosting plans. Renowned hosting service providers like BlueHost have incredible load speed records. You can take advantage of their packages to ensure secure and adorable hosting plans for you.
• Ease of Accessibility and SEO
The speed, however high it might turn out to be, does not count when the website is rarely visible. Your choice of hosting company or plans clearly defines your web’s uptime. Low uptime and consistent visibility problem can earn your company several search engine penalties. It’s rare to see hosting companies listing uptime less than 99 percent. Should you take their word for it? It is never guaranteed. However, highly reputable hosting companies with vast experience in this sector tend to hand well maintained scalable servers. You can trust such websites when they mention 99.9 percent uptime.
Regardless of the hosting company you are dealing with however, it is important to check through the terms of service to ensure you are covered in case of any unforeseen downtime. This not only guarantees business safety but also ensures you are compensated in case of such an occurrence. Nevertheless, it is essential performing basic due diligence on your site to see how perfect a hosting plans work for you before fully committing yourself to it. You need to be keen on the outcomes and make informed decisions based on them. In addition, you should embrace the use of platforms such as Webmaster, which enables you to get notifications in case of any accessibility issues. Go for a web-hosting partner that guarantees quick and reliable support services in case of downtime or any unforeseen error.
• Does shared hosting affect your SEO campaign?
For several years, shared hosting has been a hot button within the SEO industry. It is a simple and affordable way of setting up sites. It is particular common in blogs and smaller site where the overall traffic is expected to be slightly lower. Such a hosting plan makes it possible to share bandwidth and storage amongst several users. In the past, there have been several controversies regarding shared web hosting.
The choice of web hosting services plays a critical role in securing your position among the top pages among search engine results
A recently conducted survey by a renowned Chicago SEO Company established that such a plan could negatively affect your credibility with search engines especially when the sites you share with hosting plans are of questionable credibility. That gives you every reason to be keen on your choice of web hosting package as well as SEO Services Chicago. If possible, you can opt for virtual private servers; a more advanced package. With this package, you will still be sharing space but with notable differences. VPS guarantees a certain allotment of server resources. The ideal option (although expensive) is the dedicated server web hosting option. It grants you full control of your servers and even gives you better chances of VIP recognition with the other companies you might possibly be dealing with.
• Web Security
Every day, hackers are looking for ways of uploading malware to different sites to cause dysfunctions. Some of these attacks are meant to slow down your site or corrupt them in a way that affects your search engine rankings. Going for a good choice of hosting service provider minimizes such security threats. Does the choice of company offer Secure File Transfer Protocol? It is the only way of ensuring the various files within your site are not intercepted or modified in any way.
Yet again, it is important ensuring your hosting company offers Secure Sockets Layer certificate. This is incredibly important for the security of your website. Such a security measure is necessary in encrypting the path between the web server and the browser. Effective web hosting service providers also offer reliable back up services.
In addition to backing up your content on their servers, your hosts should also provide you with an additional tool to back up your website on your own. This extra security measure safeguards your interest in case of any unforeseen eventuality. Most importantly, you have to ensure the server on which your website is hosted is constantly maintained to evade the possibility of avoidable security breaches. Al these factors work in unison to ensure your website is not affected by any malfunction that might affect the search engine rankings.
• Go for the Ideal Hosting ServicesIdeally, the race for SEO dominance stretches far beyond keywords and other commonly assumed factors. The choice of web hosting services plays a critical role in securing your position among the top pages among search engine results. That gives you every reason to step up your game when it comes to choosing the ideal web hosting service provider and associated hosting plans. Check this out: Top Web Security Solution Companies