It Is Probably Your Communication

Communication tends to be overlooked, or at the very least underestimated; because we communicate regularly, we think we are good at it. To the contrary, it must be planned and deliberate to be successful. Lack of communication creates a lack of trust. When there is a lack of trust, everything goes sideways.

There are plenty of resources that will help you create a communication plan, but there are some nuances to pay attention to when working through your plan. First, you should have a communication plan for each audience. Your goals, level of detail, and frequency will most likely, and should, vary depending on your recipients.

Second, consider who should deliver the message. You may not always be the best person to deliver it. If your audience is internal employees, their primary supervisor may be a better choice. A great way to ensure your message is delivered as intended is to simply attend the meeting where the message is delivered. Your attendance not only raises the importance but also ensures the message is delivered as intended while building team cohesion.

Third, planning your timeline for delivery has multiple components. Plan the order in which each audience receives the information. Executives, for example, don’t like surprises so it may be a good idea to communicate with them first. In addition to the order, time compression should be considered. The more emotionally charged the information is, the more you will need to communicate to everyone at once. Information will leak, so plan for it. Finally, don’t overlook the impact organizational turnover has on your messaging. You will need to be repetitive without oversaturating your message. Great communication is not easy, but when it is done right everything becomes much easier. Take every opportunity to tie in how the individual work relates to the bigger picture.

Most challenges you will encounter are related to communication gaps, so if you want to reduce your turnover rates, improve performance, and ultimately increase business value for your organization, make communication a major focus.